Improving SAP Webchannel

Search capabilities are a pain point in many webshop solutions, including the SAP one. Identifying customer needs is crucial for a project to choose the best option available when considering search improvement, and providing simple yet effective analytical tools.

Delivery included:
- Search synonyms enablement in the TREX database with the help of Python extensions
- Intelligent mechanism including Fuzzy algorithm adjustments
- Google Analytics as a free tool to start analyzing the search actvities on the page
- modifications of search by simple learining mechanism.

SAP E-Commerce solutions, both B2B and B2C, involve Web Channel Enablement, Web Channel Experience Management, and recently acquired Hybris platform - now being closer integrated with more out-of-the-box integration points.